Since its creation in 2009, MAD has become the leading consulting firm in client experience
for premium and luxury brands.
Complexity and disruptions are the new norm, but luxury culture remains
Why people centric?
Because clients & staff, millennials, Chinese, influencers or sales associates offer infinite growth potential
Bespoke Experience is key to building brand equity and driving performance
A clear strategy is great, yet speed and direct-to-business actions leveraging digital and physical capabilities, is what makes it count
OUR COMMITMENT: DELIVER THE “MAGIC & LOGIC”
We developed a unique « magic & logic » approach: we inspire and create memorable emotions,
and define rigorous, practical and commercially-efficient strategies.
We assist all the Métiers -Fashion, Beauty, Watches & Jewelry, Hospitality and much more. We collaborate with brands, department stores and malls, all over the world. Our 40-consultant team, from 7 different nationalities, works with large groups, more confidential Maisons as well as start-ups always seeking for innovation and disruption.
OUR HOLISTIC APPROACH WITH 3 COMPLEMENTARY PRACTICES
Always applying a “people-centric” proposition, MAD has expanded throughout the years.
Today, MAD’s unique client experience consulting portfolio – combining strategy, organization, recruitment and learning – brings all practical answers to brands’ continuous excellence and performance challenges:
MAD Strategy, a unique mix of consultants, luxury professionals and experts, helping clients
to accelerate their business from strategic consultancy to organization adaptations.
MAD Talent, our bold Executive Search team with a native understanding of luxury and premium brands
is specialized in talent acquisition and talent development, helping brands building their best teams.
MAD Academy, a new learning approach, delivering a strong client experience know-how
at every level of an organization, from Executive Committee to Store Managers and support functions.