At MAD we believe that strategy implies a perfect understanding of the operational reality of luxury maisons. Our obsession with results requires us to align strategy and operations so that our recommendations are ambitious, innovative and inspiring while remaining realistic, practical and effective.

Our team: 30 operational strategists, 7 nationalities, with an international expertise in business, cultures and luxury clientele.

As the only pure player in luxury business consulting, we are privileged to work in all the categories of the sector and accompany our clients in Europe, North America and Asia, with a specific focus on China.