Table of contents
1/ Taking stock of 2020
1.1 2020 swept away by the Covid-19 wave
1.2 2020, a black or white year?
1.3 Initial impacts on the business model of Luxury Maisons
2/ Beyond 2020, everything will speed up
2.1 China: playing at home with customers keen to buy
2.2 Love your (local) customer as you would yourself
2.3 No channel: this time, this approach will truly be embraced
2.4 Purpose in every sense
3/ The Watchmaking & Jewelry market: it’s time for a change!
3.1 Wholesale vs retail: a dichotomy which has reached the end of its life
3.2 Daring to listen to the Voice of the Customer to adapt the product offer
3.3 Rethinking how to treat essential VICs – and the role of the Grands Vendeurs
3.4 (Finally) investing extensively in methods of online engagement
4/ The Beauty market: armed to seduce
4.1 Relative positions of the current forces: 50 shades of red
4.2 Customer expectations? No, demands
4.3 Digital: Black Mirror in real life
4.4 It’s time for predators
5/ Fashion and Accessories: The show must go on!
5.1 Towards slower Fashion? This is far from certain
5.2 Back to Business
6/ Travel Retail: from the sixth continent to Atlantis?
6.1 A crash of unprecedented violence and contrasting prospects of recovery
6.2 The tourist is dead, long live the traveler!
6.3 Being at the forefront to adapt to these changes
7/ Wines and Spirits: “Cheers to consumers!”
7.1 An atypical market in the Luxury Industry
7.2 Wines and Spirits in the Covid-19 crisis
8/ Organization: talents, structure, process and governance
8.1 The organization of Luxury brands… What exactly do we mean?
8.2 Four subjects for the short term, starting 2020
8.3 Challenges that question the brands’ culture fundamentals and organizational models
8.4 Let’s consider a new perspective… When it is no longer a matter of fixing, but truly reinventing, or even joining forces